Greg Steiner
Perspective

Helping leaders turn communications into predictable revenue systems.

I’ve spent more than two decades working in the telecommunications and managed services industries, helping businesses modernize their communications infrastructure and helping MSPs build profitable VoIP services.

Most organizations assume they need to spend a fortune to deploy reliable communications systems. At the same time, many MSPs assume selling VoIP is too complicated to pursue seriously.

Both assumptions are wrong.

Greg Steinig

Vice President of Sales — SPARK Services
Former VP of Sales — 3CX
Scaled ARR from $20M to $167M
26+ years in telecom and managed services

My work focuses on three areas:

VoIP Strategy

Helping businesses evaluate and deploy modern communications platforms.

MSP Revenue Architecture

Helping managed service providers design sales systems that create predictable recurring revenue.

Telecom Industry Insight

Writing and speaking about how communications infrastructure and service models are evolving.

What I Believe

  • Businesses do not need to overspend to get modern communications systems.
  • VoIP is one of the most overlooked opportunities for MSPs.
  • Sales organizations succeed when they operate with systems, not guesswork.

Career Timeline

1999

Engineering software firm → early outsourced IT work

2000s

Enterprise technology sales

2010s

VP Sales at 3CX → ARR growth from $20M to $167M

Today

Vice President of Sales at SPARK Services

"Over time I began documenting patterns I saw in successful technology companies. That work became the foundation for a framework I call MSP Revenue Architecture, which explores how MSPs design predictable revenue systems rather than relying on inconsistent sales performance."

Who Should Reach Out

You might want to reach out if you are:

  • evaluating a business phone system
  • trying to understand VoIP pricing and vendors
  • building a telecom or MSP sales organization
  • looking for a clearer approach to recurring revenue
Get in Touch

Where my perspective comes from

Greg Steinig

Early work in engineering software and network infrastructure eventually led to a career in telecommunications and managed services.