Greg Steiner

Strategic Revenue Architecture for Technology Leaders

I help telecom providers and MSPs design scalable sales systems and turn communications platforms into predictable recurring revenue.

Market Position
Offer Design
Sales System
Recurring Revenue
Experience
Former VP of Sales at 3CX
Achievement
Scaled ARR from $20M to $167M
Authority
20+ years building telecom revenue systems
Recent Writing

Latest Insights

Start With the Writing
MSP Revenue Architecture Framework

MSP Revenue Architecture: The System MSP Owners Use to Control Growth

Why most MSPs suffer from a success mirage and how to move from unpredictable growth to a predictable, owner-controlled revenue engine.

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A conceptual illustration of a modern business phone system and cloud communication architecture.

The Ultimate Guide to Choosing a Business Phone System (2026)

The definitive guide to choosing a business phone system. In-depth cost analysis, feature checklists, and common mistakes to avoid. Save 30-70% on your bills.

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A modern workspace with a VoIP desk phone and a laptop showing communication interfaces.

VoIP Strategy: How Smart Businesses Design Their Phone Systems

A comprehensive guide on designing a strategic VoIP infrastructure that balances reliability, security, and cost-effectiveness for modern businesses.

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System Design

The MSP Revenue Architecture Framework

Most MSPs try to grow revenue through tactics.
The firms that scale design systems.

MSP Revenue Architecture is a structured model for building predictable recurring revenue in telecom and managed services.

Market Position
Offer Design
Sales System
Recurring Revenue
Results

Real-World Results

Examples of how revenue architecture and VoIP strategy drive measurable growth.

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Healthcare MSP

"Revenue growth from $2M to $8M after restructuring services and sales process."

Regional telecom provider

"Built a predictable channel revenue model and expanded partner sales."

Cloud communications provider

"Rebuilt enterprise sales motion and accelerated pipeline growth."

Greg Steinig
Authority

About Greg Steinig

Greg Steinig is a telecom and MSP revenue strategist with more than two decades of experience building sales systems for technology companies.

As VP of Sales at 3CX, he helped scale annual recurring revenue from $20M to $167M while expanding the global partner ecosystem.

Today he writes about VoIP strategy, MSP growth, and revenue architecture for technology leaders.

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Media

Podcasts and Interviews

Conversations on telecom strategy, MSP growth, and building predictable revenue systems.

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