Greg Steiner
Greg Steinig

Helping technology leaders build revenue systems that are engineered, not improvised

Twenty years at the intersection of telecom, MSP growth, sales system design, and go-to-market strategy.

I write, speak, and work with a small number of technology operators each year to design the systems that turn good businesses into predictable ones.

Market Position
Offer Design
Sales System
Recurring Revenue
Experience
Former VP of Sales at 3CX
Achievement
Scaled ARR from $20M to $167M
Authority
20+ years building telecom revenue systems
Areas of Expertise

Where the Work Lives

My work spans four interconnected domains. They're separate disciplines, but in practice they function as a single system — each one reinforcing the others.

Framework

Revenue Architecture

Designing the structural system that makes recurring revenue predictable — from market position through pipeline to controls.

Explore this area
Framework

Sales System Design

Building qualification gates, sales motions, and pipeline visibility that guide decisions rather than chase approvals.

Explore this area
Frameworks

Market Positioning

Defining where you win, who you serve, and the language that makes the right buyers self-select before the first conversation.

Explore this area
Writing

Communications Strategy

Aligning your VoIP and telecom platform story to the revenue and growth objectives of channel partners and MSP operators.

Explore this area
Recent Writing

Latest Thinking

Essays on revenue systems, market positioning, and how technology businesses grow.

All Writing
MSP Revenue Architecture Framework

MSP Revenue Architecture: The System MSP Owners Use to Control Growth

Why most MSPs suffer from a success mirage and how to move from unpredictable growth to a predictable, owner-controlled revenue engine.

Read Article
A conceptual illustration of a modern business phone system and cloud communication architecture.

The Ultimate Guide to Choosing a Business Phone System (2026)

The definitive guide to choosing a business phone system. In-depth cost analysis, feature checklists, and common mistakes to avoid. Save 30-70% on your bills.

Read Article
A modern workspace with a VoIP desk phone and a laptop showing communication interfaces.

VoIP Strategy: How Smart Businesses Design Their Phone Systems

A comprehensive guide on designing a strategic VoIP infrastructure that balances reliability, security, and cost-effectiveness for modern businesses.

Read Article
Greg Steinig
About

About Greg Steinig

Greg Steinig has spent more than two decades building revenue systems for technology companies — from the inside as an operator and from the outside as a strategist.

As VP of Sales at 3CX, he helped scale annual recurring revenue from $20M to $167M, expanding a global partner ecosystem across more than 190 countries.

He writes about revenue architecture, market positioning, and the structural decisions that determine whether a technology business grows predictably or accidentally. He works with a small number of MSP owners and telecom operators each year as a revenue architect.

Media

Podcasts and Interviews

Conversations on telecom strategy, MSP growth, and building predictable revenue systems.

View All Media